S1E25: Changing The Game For Patient Medication Management | HealthTech2Care Podcast with Bert Fernandez

HealthTech2Care Podcast featuring Stacey Meltzer Wasserman, Chief Commercial Officer (CCO) at Medisafe Stacey Meltzer Wasserman (Guest): 🌐 Website: https://www.medisafe.com 🔗 LinkedIn: https://www.linkedin.com/in/staceyjwasserman  📺 YouTube: http://www.youtube.com/@MedisafeTeam  Bert Fernandez (Host): 🌐 Website: https://www.healthtech2care.com 🔗 LinkedIn: https://www.linkedin.com/in/bert-fernandez 📺 YouTube: https://www.youtube.com/@HealthTech2Care 🎙️ In this episode, Stacey Wasserman shares how Medisafe helps pharma and life science companies tackle one of the industry's toughest challenges: ensuring patients start and stay on their medications. She breaks down Medisafe's two biggest unlocks: – Proof of performance through third-party validated data – AI-powered personalization that adapts to each patient's habits and needs From reducing ER visits and hospitalizations to surfacing real-time insights on sleep, side effects, and adherence trends—this is how digital companions move from "nice to have" to essential. ⏱️ Timestamps: 00:00 Intro: Over 14M users across 150+ countries — Medisafe's global impact 01:04 How "med friends" and personalization boost adherence 03:00 Why patients fall off: first-fill abandonment and weekend drop-offs 04:56 How Medisafe supports pharma brands with persistence and engagement 06:56 Using AI for timing, tone, and tailored support 08:44 Data-driven design: learning from 14M+ users to shape better solutions 10:50 Partnering with providers: new tools for Alzheimer's and chronic care 12:57 What's next for Medisafe and how to connect with the team 🔑 Highlights:  Overcoming the "graveyard of healthcare apps" with independent validation Cohort-level proof of higher adherence, persistence, and script lift Fewer ER visits and hospitalizations linked to consistent Medisafe use AI-driven adjustments in timing, tone, and frequency of medication reminders Feedback loops that help patients track mood, sleep, and side effects New frontiers: extending support pre-prescription and at the point of care 👉 Learn more about Medisafe: https://www.medisafe.com 🔔 Subscribe to our YouTube channel for more conversations with standout voices in U.S. healthcare & life sciences: https://www.youtube.com/@HealthTech2Care #Pharma #LifeSciences #MedicationAdherence #DigitalHealth #AICompanion #Medisafe #HealthTech2Care