S1E3: People & Norms - Reference Groups, Rolemodels and Champions

Send us Fan Mail What are reference groups, both in theory and in practice? In Social Norms Chat’s third episode, Sohail Agha and Cäcilia Riederer go through the ideas of role models, champions and reference groups. Download our Toolkit: bit.ly/transformnormsguide Projects and articles we mentioned: Prevention Collaborative - BandeberehoFemale genital cutting in the Gambia: a case for TostanDynamics of change in the practice of female genital cutting in Senegambia: Testing predictions of social convention theoryIf you want to read more about Reference Groups, check out:Participatory Research Toolkit for Social Norms Measurement, UNFPA and UNICEF: https://www.unfpa.org/resources/participatory-research-toolkit-social-norms-measurementCheck out Sohail’s insights on his LinkedIn page: https://www.linkedin.com/in/sohail-agha/ If you have any question, feedback or insights please feel free to email us at [email protected]: https://www.linkedin.com/company/transformnorms Website: https://transformnorms.com/ Executive producer and host: Cäcilia RiedererSpecial guest: Dr. Sohail AghaProducer and writer: Dora EhrlichEditor: Tabusum Akter