S1E31 - Matthew Skallerud - Cultivating a Message of Pride

Join me this week as I sit down with Matthew Skallerud, President of New York based Pink Media.  Matt and his agency specialize in helping businesses not only create, but roll out powerful and strategic online marketing plans that specifically target the LGBTQ+ community.  A community known for its buying power and a long history of consumer influence.   Matthew shares how he began his online career back in May 1995 with the launch of GayWired.com.  This cutting edge platform was not only the FIRST LGBTQ+ website to be launched, but one that would quickly claim a spot as one the top 3 LGBTQ+ sites worldwide. This new venture would ultimately lead Matthew to follow his true passion and the creation of Pink Media.  With a strong commitment to the LGBTQ+ community and a deep understanding of what his community actually needs, Matthew created a successful career that now more than ever, plays a critical role in the ultimate success of a company ... cultivating a message of pride, seen through the eyes of our community.   You can learn more about Matthew and his agency Pink Media here: https://www.pinkmedia.lgbtTo find out more about the International Gay & Lesbian Travel Association, visit https://www.iglta.orgSend us Fan MailThank you for joining us and we can't wait to welcome you back again next week! New episodes drop every Thursday and can be found wherever you find your favorite podcasts!  Remember to like, rate, share and subscribe to the JUST DO YOU. podcast in order to receive our weekly episode updates!  If you like what you hear, please leave us a review at Apple Podcasts! To follow us on Instagram, visit: https://www.instagram.com/justdoyoupod/ Want to learn more about our host, Eric Nicoll?  Visit:  https://ericnicoll.com