S1E4: The Pitch by Garage: How MindFi broke through the mental wellness corporate space in Asia Ep 4

Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts. In this episode, Bjorn Lee, founder and CEO of MindFi, demystifies the mental health market and how the startup built their product to fit both consumers and corporates. Highlights of the conversation:  01:33 The personal genesis of MindFi 04:10 Tackling taboos, focusing on mind fitness 10:30 How to secure the corporates 13:52 The lonely entrepreneur journey 18:50 Pioneering the community centric model of mental health Produced by: Vanessa Ho ([email protected]), Howie Lim and Ang Guangzheng Edited by: Howie Lim --- Follow BT podcasts: Channel: https://bt.sg/pcOM Apple Podcasts: https://bt.sg/pcAP Spotify Podcasts: https://bt.sg/pcSP Google Podcasts: http://bt.sg/pcGO Website: http://bt.sg/podcasts Follow other BT podcasts: BT Money Hacks: https://bt.sg/btmoneyhacks BT Mark To Market: http://bt.sg/btmark2mkt WealthBT: http://bt.sg/btwealthbt PropertyBT: https://bt.sg/btpropertybt Feedback to: [email protected] --- Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties.See omnystudio.com/listener for privacy information.