S1E5: Five Myths About Norms and Behavior Change

Send us Fan Mail What are the most common misconceptions about how social norms and behaviors interact—and how can they mislead even well-intentioned change-makers?In Episode 5 of Social Norms Chat, Cäcilia Riederer and Dr. Sohail Agha bust five big myths that often show up in the world of social and behavior change. From the myth of a one-way relationship between norms and behaviors to the oversimplification of how change happens, this episode is a reality check for anyone working to shift harmful norms or design effective interventions.Whether you're designing a program, evaluating outcomes, or trying to make sense of social change in your own community, these five takeaways are essential tools for thinking clearly—and acting effectively.📖 Use alongside the Transforming Social Norms ToolkitPost we mentioned:Involving Fathers in Children's NutritionGot feedback or ideas? Email us at [email protected]: transformnorms.com LinkedIn: TransformNormsExecutive producer and host: Cäcilia Riederer Special guest: Dr. Sohail Agha Producer and writer: Dora Ehrlich Editor: Tabusum Akter