S1E5: 'Wake the zombies' - BT membership editor, Dylan Tan: Editors Talk (Ep 5)

With large and established digital publications all hiring a membership editor, the role has become a must-have in the modern newsroom. Why, then, are there so few here in Singapore? Howie Lim gets the skinny from Dylan Tan, membership editor from The Business Times. Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media Trust, discuss the modern news industry from their insider's perspective. Highlights of the conversation: 01:07 The role of membership editor at BT 05:18 Growing the subscriber base 06:48 Engaging ‘zombie’ subscribers 09:01 A must-have for the modern newsroom Hosted by: Howie Lim ([email protected]) With Dylan Tan, membership editor, The Business Times Edited by: Claressa Monteiro & Howie Lim Recording engineer: Joann Chai Pei Chieh Editing engineer: Claressa Monteiro Produced by: BT Podcasts, The Business Times, SPH Media --- Follow BT podcasts: Channel: bt.sg/pcOM Apple Podcasts: bt.sg/pcAP Spotify: bt.sg/pcSP Google Podcasts: bt.sg/pcGO Website: bt.sg/podcasts Feedback to: [email protected] Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.  --- Discover more BT podcast series: BT Money Hacks: bt.sg/btmoneyhacks BT Mark To Market: bt.sg/btmark2mkt PropertyBT: bt.sg/btpropertybt WealthBT: bt.sg/btwealthbt BT Market Focus: bt.sg/btmktfocus BT Branded Podcasts at: bt.sg/brpod BT Lens On: bt.sg/btlensonSee omnystudio.com/listener for privacy information.