S1E5: When Not to Expand Internationally - 3 Truths Founders Overlook!

from The Founders Atlas with Mayuri Reddy · host Mayuri Reddy

In this solo episode, host Mayuri Reddy shares hard-won insights on one of the most tempting — and risky — moves a founder can make: international expansion. Drawing from nearly a decade of experience advising startups across four continents, Mayuri unpacks three truths every founder should reflect on before going global. Why are you expanding — and is it strategic or performative? Are you mistaking language or proximity for cultural fitAnd are you actually connected to the people who know the market on the ground?With real-world stories from companies like Canva, Spotify, Airbnb, WeWork, and Tesco, this episode is your crash course in what to really consider before setting up shop in a new country. Whether you're already eyeing your next market or just want to avoid the costly mistakes others have made, this episode is for you.Follow Us! Instagram | Linkedin Want to reach out to Mayuri? ⁠Send her a message on Linkedin. ⁠

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This episode is 13 minutes long.

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This episode was published on May 8, 2025.

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