S1E6: People Behind the Business: From Australian Tax Office to OG 'So Juicy'

In this episode of People Behind the Business, we chat with Jason Cai from Dumpling Cheers, a family-run food business serving up Northern Chinese pan-fried dumplings at some of Sydney’s busiest markets.Jason shares his journey from public servant at the ATO to full-time business owner, his insights into building a brand from the ground up, and why data, community—and a bit of chilli oil—have been key ingredients in their success.We talk about the power of perseverance, the value of coaching, and what it really means to work on the business, not just in it.Whether you're craving dumplings or clarity in your own business, this episode is packed with flavour and food for thought.