S1E6: Reaching the consumer of tomorrow today: Editors Talk (Ep 6)

The Business Times introduced Thrive, a young audience initiative to future proof itself. Vivien Shiao, young audience editor joins Claressa Monteiro in the studio to discuss the development of a future audience from curating content to building loyalty.  Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider's perspective. Highlights of the conversation: 00:49 Who is young audience 07:50 What are you doing to create loyalty  09:07 Data analytics 12:08 Looking ahead to next year Hosted by: Claressa Monteiro ([email protected]) With Vivien Shiao, young audience editor, The Business Times Edited by: Claressa Monteiro  Recording engineer: Joann Chai Pei Chieh Editing engineer: Claressa Monteiro Produced by: BT Podcasts, The Business Times, SPH Media --- Follow BT podcasts: Channel: bt.sg/pcOM Apple Podcasts: bt.sg/pcAP Spotify: bt.sg/pcSP Google Podcasts: bt.sg/pcGO Website: bt.sg/podcasts Feedback to: [email protected] Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.  --- Discover more BT podcast series: BT Money Hacks: bt.sg/btmoneyhacks BT Mark To Market: bt.sg/btmark2mkt PropertyBT: bt.sg/btpropertybt WealthBT: bt.sg/btwealthbt BT Market Focus: bt.sg/btmktfocus BT Branded Podcasts at: bt.sg/brpod BT Lens On: bt.sg/btlensonSee omnystudio.com/listener for privacy information.