S1E6: Shaping Narratives – Media for Norms Change in Tanzania

Send us Fan Mail How can media support long-term social norms change?In Episode 6 of Social Norms Chat, Cäcilia Riederer is joined by Anna Bwana, Country Director of BBC Media Action Tanzania, to explore how storytelling, mass media, and digital platforms can challenge harmful norms and promote positive change. Drawing on years of experience with media initiatives like Niambie, Anna shares what it takes to build trust, adapt to evolving contexts, and keep young people at the center of social impact work.Whether you're building campaigns, supporting media development, or trying to shift narratives in your own community, this conversation offers grounded insights into what works—and what to watch out for.References and projects we mentioned:NiambieWomen Talking📖 Use alongside the Transforming Social Norms ToolkitFollow Anna Bwana on LinkedinGot feedback or ideas? Email us at [email protected] Website: transformnorms.com LinkedIn: TransformNormsExecutive producer and host: Cäcilia RiedererSpecial guest: Anna Bwana Producer and writer: Dora EhrlichEditor: Tabusum Akter