S1E7: How One Fintech App is Changing How Brazilians Think About Money with Fernanda Guilhermino, Co-Founder of Oinc

Brazilian fintech Oinc is helping millions rethink money. Co-founder Fernanda Guilhermino shares how she's making financial wellness more accessible.In this episode of The Founders Atlas, we travel to Rio de Janeiro to meet Fernanda Guilhermino, co-founder of the Brazilian fintech app Oinc. With fewer than 4% of Brazilians investing and sky-high credit card interest rates, Fernanda shares how her personal journey inspired a product that meets people where they are.💡 You'll hear about:The cultural roots of Brazil's financial anxietyHow Oinc helps users save, invest, and manage money automaticallyFernanda’s leap from law to launching a startupWhat it takes to build trust in a low-literacy, high-risk economyWhy emotional intelligence, therapy, and co-founders matter🌎 If you're interested in fintech, LATAM startups, or investing in emerging markets—this one's for you.👉 Download Oinc (Brazil only), follow Fernanda on LinkedIn, or reach out if you're an angel or VC - reach out to her via email: [email protected] 🎙️ Hosted by Mayuri Reddy#Fintech #Brazil #Startups #LatAm #Oinc #FoundersAtlas