S1E7: News at your fingertips with social media: Editors Talk (Ep 7)

Social media is for everyone and everything but how do you harness it to put your business and your narrative out there amid all the noise? Claressa Monteiro speaks with Alvina Soh, social media editor at The Business Times to find out.  Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider's perspective. Highlights of the conversation: 01:31 What is BT's social media strategy 06:65 The importance of data analytics 11:18 is loyalty building possible with social media 15:07 Plans for 2024 Hosted by: Claressa Monteiro ([email protected]) With Alvina Soh, social media editor, The Business Times Edited by: Claressa Monteiro  Recording engineer: Joann Chai Pei Chieh Produced by: BT Podcasts, The Business Times, SPH Media --- Follow BT podcasts: Channel: bt.sg/pcOM Apple Podcasts: bt.sg/pcAP Spotify: bt.sg/pcSP Google Podcasts: bt.sg/pcGO Website: bt.sg/podcasts Feedback to: [email protected] Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.  --- Discover more BT podcast series: BT Money Hacks: bt.sg/btmoneyhacks BT Mark To Market: bt.sg/btmark2mkt PropertyBT: bt.sg/btpropertybt WealthBT: bt.sg/btwealthbt BT Market Focus: bt.sg/btmktfocus BT Branded Podcasts at: bt.sg/brpod BT Lens On: bt.sg/btlensonSee omnystudio.com/listener for privacy information.