EPISODE · Oct 12, 2021 · 33 MIN
S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power
from The Art of Digitalisation · host E-Estonia Briefing Centre
In our latest podcast episode, Florian Marcus talks to communication expert Daniel Vaarik. Vaarik served as the consultant for the famous Estonian e-Residency programme from its very inception. He was hired to conceptualise Estonia's messaging and namely also how we talk about e-governance.
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S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power
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