S1E08: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech

Greg and Geoff sit down with GumGum’s Kerel Cooper (CMO) and Katy Loria (CRO) to discuss the importance of embracing vulnerabilities, managing personal brands, and the difference in dynamics between large and small organizations. The conversation delves into GumGum’s approach to contextual advertising, the role of consumer mindset in targeted ads, and how AI and machine learning influence their strategies. Link: Minority Report Podcast, co-hosted by Kerel Cooperhttps://www.minorityreportpodcast.com/01:45 Early Career Advice02:51 Personal Branding and Goal Setting05:44 Influential Leaders and Mentors08:58 Navigating Different Organizational Sizes11:36 GumGum12:45 Contextual Advertising and Mindset17:27 Balancing Leadership and Innovation18:33 AI and Human Touch in Customer Engagement21:29 Emotional Connection in Branding32:12 Looking Ahead