S1E81 - Does Brand Trump Acumen w/ Sam Dunning

Sam is the Co-Owner and Sales Director at WebChoice, and is in his 4th stink at the company. From being a teenager playing video games all day on the couch, to selling cameras in a retail store, to successfully selling around the globe, Sam has worked hard to build the acumen to stand up a brand upon. But has brand become more important than acumen?   Hear his take on this question and others like: Is getting people to spend money right now impossible? Do inbounds still need discovery? [Hint - yes!]  Why does selling cameras suck so badly? Do customers really understand their own budgets? What is a recent mistake he made that he is still learning from? How come some orgs still take too long to respond to inbounds?