S1E9: Changing Norms Through Storytelling

Send us Fan Mail In this episode of Social Norms Chat, Cäcilia speaks with Georgia Arnold, former Executive Director of the MTV Staying Alive Foundation and founder of the GA-Agency. Georgia has spent decades using the power of storytelling to challenge social norms, particularly around HIV, gender, and sexuality.She shares how groundbreaking shows like Shuga—MTV’s scripted drama tackling topics from HIV prevention to gender-based violence—have not only entertained millions across Africa but measurably shifted behaviors and perceptions. At its heart, this episode is a reminder that storytelling isn’t just about representation—it’s about shifting mindsets and shaping futures.🔗 Georgia’s Mentions:Meeting MandelaMTV Shuga MasharikiThe Tipping Point by Malcolm GladwellPurple Hibiscus by Chimamanda Ngozi AdichieAdolescence on Netflix📖 Use alongside the Transforming Social Norms ToolkitFollow us on LinkedIn - and message us if you have questions, suggestions or comments!Executive producer and host: Cäcilia RiedererSpecial guest: Georgia ArnoldProducer and writer: Dora EhrlichEditor: Tabusum Akter