S1Ep116 How To Grow Your Business By Being Faster Than Customers Expect You To Be with Jay Baer

How fast do you respond to your clients? In this Episode of the Business Growth Show, we discuss the importance of speed in customer experience. Our featured guest, Jay Baer expert discusses the findings his recent nationwide study which highlights why speed can be your competitive advantage throughout the entire customer journey. Two-thirds of customers care as much about speed as they do about price, and it's interpreted as caring about the customer. In this episode, learn about the silent killer of businesses, the right amount of elapsed time in every customer interaction, the impact of slow response time, and the "right now" in customer interactions. Find out how to reduce customer anxiety, increase customer satisfaction, and make and keep more money. You'll also learn about the most patient generation and the importance of closing down the uncertainty gap in customer psychology and sales retention. Don't miss this opportunity to differentiate your business and stand out in a market where the American Customer Service Index is at its lowest point in 50 years. Speed is the most important element of the customer experience and two-thirds of customers care as much about speed as they do about price. The impact of slow response time is largely invisible to businesses, but the pandemic has increased customers' expectations for rapidity. The right amount of elapsed time in every customer interaction is called the "right now" and businesses need to figure out the "right now" which is slightly faster than customers expect. Answering a customer's question, even if you don't have the answer, can help reduce customer anxiety and increase customer satisfaction. Offering a fast pass, where customers can pay extra to avoid waiting, can increase revenue and profit. Customer experience is the difference between what customers expect and what actually happens and speed vs. expectations is an important factor in customer experience. Closing down the uncertainty gap is crucial for customer psychology and sales retention and customers' tolerance for uncertainty has decreased. The most patient generation is Generation Z, not baby boomers as previously assumed. The author wants people to actually put the information into practice to make and keep more money. Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.