S1Ep160 How to Build a Strong Corporate Brand with Michael Hyam of Franchise Assembly

What Are the Secret Strategies for Growing a Franchise into a Big Brand? On this episode of The Business Growth Show, host Ford Saeks sits down with Michael Hyam, CEO of Franchise Assembly, to discuss that question. Franchise Assembly is focused on continuing education for franchise development, providing tactical training through conferences and events to help franchise brands accelerate growth. In this episode, they discuss: •              How to Optimize for Local Search Traffic •              How to Leverage Paid Search Campaigns •              How to Build Online Reputation •              The Importance of Offering Ongoing Education •              How to Structure Your Growth The franchise industry provides huge opportunities, but scaling a nationally dominant brand requires a strategic focus across many fronts - something educational conferences are uniquely positioned to address. Franchise brands unwilling to continue upgrading their education through conferences and the hard work beyond them will get left behind. So don't get stuck behind in the dust! Catch all the answers and more on this episode of The Business Growth Show! Watch the Full YouTube Interview Here Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation. Discover more about Ford Saeks at ProfitRichResults.com Michael Hyam has a background that includes computer science, networking and system analysis. An established expert in the field of franchise lead generation. With over 20+ years of sales experience, he assists franchisors market their brand to the public. Most recently he has assisted over 1000 franchise brands with their business development through operating a franchise trade show circuit, successfully producing hundreds of franchise expos across North America. Find him at LetsGrow.FranchiseAssembly.com