S2 #017 - Bots vs. Budgets: Why CPC Quality Sucks (& What to Do About It)

Are you getting less quality and more bot traffic from your CPC?: The guys discuss some issues they’ve recently seen from both Google & Microsoft search.  Not only has bot form submissions risen but the overall quality of traffic from these search engines seems to have declined.  They discussed first hand experiences with search becoming much more difficult than it once was and how they are combatting this in real time.