S2 #026 - Lending Tree Deploys tons of “Sub” Brands for Their Marketing Funnel

Lending Tree has a sophisticated marketing funnel: The guys did a live audit for the “auto insurance” industry and came across a wild one During their live audit the guys broke down what they liked and didn’t like about the auto insurance industry, specifically through the lens of SEO and PPC.  And during the pod the guys discussed a brand that has the simplest form submission action and quickly discovered Lending Tree owned it and has dozens of “brands” they deploy for their marketing funnel. Tons of golden insights in this one! #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies