S2 #029 - Balancing Authenticity While Posting Organic Social Content to Grow Your Agency’s Pipeline

Striking a balance between being authentic & providing value with our personal organic social content:  In this conversation, Steve and Trevor discuss their experiences with posting content on platforms like YouTube and LinkedIn. They talk about the importance of being authentic and providing value in their posts. They also touch on the topic of LinkedIn strategies, including commenting on other people's posts and connecting with past clients.  The conversation covers various topics including the templatization of social posts, loyalty to companies, the impact of LinkedIn on job hopping, the future of work, and the use of AI in software development.  They discuss the preference for genuine social media content over templated posts and the different mindsets and values people have when it comes to marketing.  They also explore the changing dynamics of job loyalty and the role of LinkedIn in facilitating career hopping.  The conversation touches on the emergence of AI tools like Cursor that allow for prompt coding and the potential impact on software businesses. They conclude by discussing the generational divide in adopting new technologies. They also touch on:  Being authentic and providing value in content is important for engagement and building a following. Posting frequency should be based on the quality of the content rather than quantity. Engaging with other people's posts on LinkedIn can help expand your reach and connect with potential clients. Using humor in content can make it more relatable and enjoyable for the audience. Staying up to date with industry trends is crucial for creating valuable content. The templatization of social media posts can lead to a lack of genuine content and can be repetitive. Different people have different values and mindsets when it comes to marketing and social media strategies. LinkedIn has changed the dynamics of job loyalty and has facilitated career hopping. AI tools like Cursor that enable prompt coding have the potential to impact software businesses and simplify the development process. The adoption of new technologies and AI tools may vary across generations. Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies