S2 #030 - How to Build a Cash Flowing Agency & Invest in other Businesses - Leon Hitchen’s Story as an Agency Founder

Leon Hitchen’s founder story & POV on building a great agency business:  Leon Hitchens, co-founder of Ruskin Consulting, shares his journey from tech blogging to starting a marketing agency.  The agency primarily focuses on white-label marketing services for other agencies, offering Google ads, SEO, and web work.  Leon and his business partner have also diversified their business by investing in other ventures, including a tax business, a hiring business, and real estate. They aim to build an agency that provides cash flows and then use those cash flows to invest in other assets.  Leon emphasizes the importance of finding a niche and being passionate about it, as well as replicating processes and onboarding across clients in the same niche.  In this conversation, Leon discusses the various tools and software his agency uses for project management, billing, invoicing, communication, SEO, and CRM. He emphasizes the importance of using tools that are simple and easy to use, such as Basecamp for project management.  Leon also talks about the benefits of using AI in marketing and the potential opportunities it presents. He shares his experience as a business mentor and the value of having mentors in entrepreneurship.  Overall, the conversation highlights the importance of staying adaptable and embracing new technologies in the marketing industry. Takeaways:  Finding a niche and being passionate about it is important for a marketing agency Replicating processes and onboarding across clients in the same niche makes it easier to scale Diversifying the agency's business by investing in other ventures can provide additional cash flows and assets Having mentors in entrepreneurship can provide valuable guidance and support. Diversifying income streams and offering multiple services can reduce business risks. Get in touch with Leon Hitchens: https://ruskinconsulting.com/ https://www.linkedin.com/in/leonhitchens/ Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies