S2 #031 - Using PPC for Agency Inbound & the Struggles of Keyword Bidding Campaigns

We spoke through a recent shadow ban we experienced and then shifted to a conversation about Steve’s agency doing keyword testing for inbound:  In this episode, Steve discusses his recent experience from a trip to Texas for a bachelor weekend. The guys then shift to speak about an update from a recent shadow ban they experienced on YouTube.  They explore the importance of collaboration in client experiences and the idea of creating a community through a Slack channel. The goal here is to create a community of those in digital marketing looking to improve performance and to not feel like they’re on an island in this remote world. Lastly, the conversation ends when the guys discuss Steve’s agency doing some keyword bidding search campaigns for client acquisition, highlighting the challenges of navigating paid media campaigns. They emphasize the significance of negative keywords and understanding search intent in optimizing campaigns.  There’s a lot of golden nuggets in the approach to constructing search campaigns and certain settings are highlighted that you should avoid.  Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies