S2 #035 - Google’s Ad Marketshare Below 50% by 2025 & The Dead Internet Theory

Rucking, how the WSJ’s headline for Google losing 50% of the ad market to Tik Tok & AI startups is misleading & the dead internet theory explained: Steve shares his recent fitness ventures in rucking and the guys discuss some American brands like GoRuck.  Steve consistently runs each week and started testing rucking as of late to switch up training methods that might be easier on the back and knees while still getting a great workout. They then dive into the WSJ’s somewhat misleading article of how Google’s share of the ad market is expected to drop below 50% by 2025 due to Tik Tok and AI Startups.  Rand Fishkin of SparkToro wrote an article debunking this claim. The guys then get into the dark internet theory and how AI could bring in some weird times for the internet.  We’re already seeing some of this with bots on social media but with AI it’s going to a whole different level.  Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies