S2 #038 - How to Survive the SEO Algo Update

Halloween themed pod! In this lively Halloween-themed podcast, hosts Steve and Ricardo discuss a recent theft of Halloween decorations from Steve's yard, the community's response, and the awkwardness of being interviewed by the news. They also delve into the latest earnings reports from major tech companies, the impact of political advertising on revenue, and the upcoming Google algorithm updates affecting SEO. The conversation highlights the intersection of community, media, and marketing in today's digital landscape. Takeaways Halloween decorations were stolen from Steve's yard. Community engagement is crucial in response to local crime. SEO strategies are evolving, with brand mentions becoming increasingly important in the age of AI. Political advertising significantly impacts tech company revenues. Google's algorithm updates are affecting SEO strategies. Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai