S2 #040 - Maintaining Your Composure in the Consulting World

Jam packed episode!  Trev & Steve discuss how they approach difficult client conversations because if you work in the digital marketing / consulting industry you’re going to have some tough calls.  Whether that be a difficult person or just struggling to drive results those tough client conversations are bound to happen and the guys discuss their approach prior to those meetings and also some things to keep in mind during the meeting itself. They chat about Darmesh the co-founder of Hubspot and how he sold chat.com to OpenAI for a ridiculous amount of money.  And also how Darmesh is successful because he’s curious and continues to learn new things.  Then end talking about Perplexity announcing their ad platform and potential future of LLMs incorporating ads to support their business models.  Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai