4: What Marketing Actually Is (and What It’s Not)

So… what is marketing, really?It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind.In this episode, I’m breaking down what marketing actually means and not in guru-speak or corporate lingo, but in real, human terms. I’m sharing what I learned back in my ad agency days, and how that world translates to what you do as a small business owner wearing all the hats.We’ll talk about:Why social media is just one tiny piece of your marketing puzzleWhat marketing really boils down to (hint: it’s simply how you advertise what you do)Why your website, emails, and even conversations are part of your marketingHow to figure out where your clients are actually coming from and go all in thereWhy you want a copy-led marketing expert If you’ve ever felt like marketing your business is a full-time job you didn’t sign up for, this episode is going to take a huge weight off your shoulders.Grab my Free Marketing Foundations Checklist! This podcast is produced, mixed, and edited by Cardinal StudioThis episode was mixed and edited by Cardinal Studio.