S2 #95 / Icy Sedgwick on Love Magic, Charms, and Folklore of the Heart

Just in time for Valentine’s Day, I’m joined by folklorist and writer Icy Sedgwick to celebrate the release of her new book Bring Me Love — a deep dive into the strange, beautiful, and sometimes unsettling traditions of love magic.We begin by talking about why it might make the perfect gift for lovers of folklore and the esoteric. From there, our conversation wanders through centuries of romantic divination, courtship rituals, and charm magic, including dumb cakes, St Mark’s Eve rituals, wishing wells, and the curious payments once made to fairies.Icy explains how love charms were passed down orally, how mistakes became tradition, and why simple, material-free magic was often the most powerful. She explains everyday divination with cheese, eggs, and household objects, and looks into deep connections between plants, flowers, and courtship — from yarrow and hemp seed spells to the Victorian language of flowers and the dangerous allure of the mandrake.We also venture into darker territory, with stories of poppets, sympathetic magic, and unsettling historical love spells, alongside more playful customs like shoe-throwing for marriage, Valentine’s bird omens, and cowslip divination games.In the Plus show we continue with Poppets, cartomancy and magic to stop one's lover straying. We also get into Icy's other work on ghostlore from around the world. And Icy tells me about her upcoming projects exploring Northumberland’s rich mythic landscape.It’s a wide-ranging, thoughtful, and often humorous conversation about love, magic, and the human need to seek connection — whether through flowers, charms, spirits, or superstition.Show notes:Get the book: https://www.amazon.co.uk/Bring-Me-Love-Finding-Divination/dp/1786789744/ref=tmm_hrd_swatch_0Icy's Books: https://www.icysedgwick.com/books/Fabulous Folklore Podcast: https://pod.co/fabulous-folklore-with-icyIcy's Instagram: https://www.instagram.com/icysedgwickIcy's Youtube: https://www.youtube.com/ladyicypopKeep in touch?https://linktr.ee/darraghmason