S2 Afl 1 Trust in Media | Jouw merk, jouw keuze

What this episode covers

Welke kwaliteitscriteria, denk aan vertrouwen en engagement met mediamerken, maken bij reclamecampagnes het verschil? Met welk mediamerk wordt het HALO-effect gecreëerd zodat het imago van het mediamerk afstraalt op het adverterende merk. Uiteenlopende onderzoeken (van NRC Media, DPG Media en Integral Ad Science) tonen aan dat vertrouwde media bij reclamecampagnes meerwaarde bieden. Meerwaarde die van belang is bij Integral add science keuzes rond campagnes. We praten erover met:Atva van Zanten, Menno van der Steen en Dennis Hoogervorst.Deze podcast is een initiatief van Trust in Media en geproduceerd door Audiodroom Podcastproducties.

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Frequently Asked Questions

How long is this episode of Trust in Media De podcast?

This episode is 29 minutes long.

When was this Trust in Media De podcast episode published?

This episode was published on October 13, 2022.

What is this episode about?

Welke kwaliteitscriteria, denk aan vertrouwen en engagement met mediamerken, maken bij reclamecampagnes het verschil? Met welk mediamerk wordt het HALO-effect gecreëerd zodat het imago van het mediamerk afstraalt op het adverterende merk. ...

Can I download this Trust in Media De podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.