S2 Afl 2 Trust in Media | Adverteren is meer dan clicks &...

What this episode covers

Gaat het succes van goede campagnes alleen over het aantal vertoonde seconden of het aantal clicks? Zijn harde datametingen een goede weergave van de impact en bereik je ook echt de doelgroep? Eigenlijk biedt de kwaliteit van media bij campagnes waarde daar goed over na te denken. Door de communicatiedoelstellingen goed tegen het licht te houden. In deze aflevering praten we erover met Atva van Zanten, Menno van der Steen en Dennis Hoogervorst.Deze podcastserie is een initiatief van Trust in Media en geproduceerd door Audiodroom Podcastproducties.

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Frequently Asked Questions

How long is this episode of Trust in Media De podcast?

This episode is 33 minutes long.

When was this Trust in Media De podcast episode published?

This episode was published on October 13, 2022.

What is this episode about?

Gaat het succes van goede campagnes alleen over het aantal vertoonde seconden of het aantal clicks? Zijn harde datametingen een goede weergave van de impact en bereik je ook echt de doelgroep? Eigenlijk biedt de kwaliteit van media bij campagnes...

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.