S2:E1; The Real Playbook for Finding Clients as a New Law Firm Owner

In this episode, Greg McCollum pulls back the curtain on what it takes to get clients through the door from day one when starting or relaunching your criminal defense firm. Greg covers the essentials of marketing, from smart branding and networking to building an online presence that converts. Greg provides the exact steps for leveraging Google Local Service Ads, optimizing websites, and avoiding common marketing traps that drain budgets. He explains why branding and reputation are crucial, especially in transient markets like Myrtle Beach with its high tourist turnover, and the importance of building good relationships even in today's digital landscape. If you're ready to avoid costly mistakes, attract your ideal clients, and grow your practice well beyond $200,000, don't miss Greg's strategic, experience-backed advice for building a thriving criminal defense firm in a competitive landscape. Tune in and start your path to prosperity. Show Highlights: What are the key methods for acquiring clients in criminal defense? [00:46] Transactional marketing efforts and the future of search with AI. [01:59] Communicate a focused brand message to get the right clients. [03:46] Why SEO is the long game, and timeframes to rank locally. [06:42] How to get verified by Google for Local Service Ads. [09:06] Pitfalls to avoid when outsourcing marketing activities. [13:13] The importance of having a landing page or basic site. [15:15] Investing in a professional website and payment strategies. [16:21] Leverage your reputation and goodwill from previous roles. [19:40] Get a free call with Greg or connect for personalized consulting. [23:34] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: [email protected]