S2 E1: Vikki Ross – How the Queen of Copy met Royalty (Harry & Megan). And how to write to connect, no matter who you’re speaking to.

Jo welcomes the Queen of Copy, Vikki Ross, to the Good Girls Eat Dinner podcast.Vikki Ross is a Brand, TOV and Copy Consultant and has been writing copy for major global brands for 26 years. She specialises in branding and tone of voice, and travels the world telling businesses how to talk. Recent clients include IMAX, ITV, Comcast, Twitter, Sony Music and Spotify.She is a D&AD Masterclass Trainer, judges at international industry award competitions, and mentors young creatives. In 2017, Campaign and Creative Equals named her one of the Top 30 Female Creative Leaders. In 2019, Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing, and in 2020, The Dots named her one of their Top 100 Trailblazers redefining the creative industry. Topics covered:- Skipping university and taking a different path  - From North London to broader horizons - A car crash that triggered travelling the world- Writing to the editor of Vogue to ask for a job- When the work goes live and it still feels exciting- Respecting the audience and helping young creatives get ahead- Behaviours that have left a bad taste and speaking up- #copywritersunite: from a hashtag to a global community- Meeting Harry & Meghan at Kensington Palace- Who Vikki Ross would choose to have dinner with - AI: are we being irresponsible?- Vikki Ross’ doggy bag of advice  Follow Vikki here: https://twitter.com/vikkirosswritesSend us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: [email protected], Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.