S2.E10. Exceptional Work in an Era of Mediocrity with Smith & Diction

The long-awaited interview with the founding team of Smith & Diction is here at last! In this conversation, Mike and Chara Smith discuss their design, copywriting, and branding approach, emphasizing the importance of collaboration and authenticity. They share insights on the role of words in creating effective brands, the benefits of working as a couple, and the value of incorporating outside experiences into the creative process. Smith & Diction Process Doc Social: Medium Instagram Twitter / X Threads