S2, E11: Dustin Crump - Found for AI

Google trained all of us to hunt through links. AI is training your customers to ask one question and take one recommendation. That shift is already changing who gets the call, who gets the booking, and who gets ignored even with a beautiful website.We sit down with Dustin, founder of Found For AI, to unpack what “AI search optimization” actually looks like on the ground for local businesses and service providers. He explains how he stumbled into a surprising growth signal: people were finding his company through ChatGPT, Claude, and Gemini referrals after he added an AI visibility layer to his site. From there we get practical and specific about structured data, schema markup, and why telling the robots exactly who you are, what you do, where you operate, and what you offer can beat vague copy and pretty branding when the model is choosing who to recommend.Then we go bigger. We talk AI agents, the “we’re all going to be Oprah” future where software handles planning and purchasing based on preferences, and what that means for restaurants, events, venues, and anyone who depends on being discovered. If your site can’t clearly communicate options like location, pricing, or event details in machine readable form, the agent may pass you up without a second thought. We also get into how to embrace generative AI as a copilot without producing soulless output, and why this moment rewards the expert generalist and the fast moving entrepreneur.If you want the DIY steps, grab Dustin’s free playbook at foundforai.com/playbook. Subscribe, share this with a business owner who still thinks SEO is the whole story, and leave a review with the biggest way AI has already changed how you search.More info here: https://foundforai.comHave a Question? Ask it here!50% Off Minky Couture Blankets: softminkyblankets.com/SMALLLAKECITYMLD Closeout Event: www.MLD.com Get started with Gnarly Nutrition Today: https://gnarlynutrition.sjv.io/m4OMZX Please be sure to like, review, follow, subscribe and share the podcast with your friends and family! See you next time Support the showJoin the Small Lake City Discord: https://discord.gg/RRXGR7kPSubscribe to the Newsletter! https://www.smalllakepod.com/newsletter-landing-pageInstagram: @smalllakepodYoutube: https://www.youtube.com/@SmallLakeCityPodcastTikTok: @smalllakepod