S2 E11: Prep work for End-of-Year Appeal

3-part series on End of Year Fundraising SuccessEpisode 1: Prep work for End-of-Year AppealStart with a compelling message for each segment of your donors, set a realistic goal, and give your donors options to support your mission. Carefully use client stories in your appeal, use donations history to set your goal, and offer the options of monthly giving or donating stock to support your organization.