S2: E12: Brendan Jeanetti: How do real conversations lead to stronger HR marketing?

In this episode, Rob speaks with Brendan Jeanetti, Content & Social Media Manager at Workable. Brendan shares how his background in music, podcasting and independent creative work shaped the way he approaches HR marketing today - with an emphasis on authenticity, community, and truly understanding the people you’re speaking to.He discusses how AI is reshaping marketing workflows, why over‑reliance on generic content is causing sameness across the industry, and why nothing replaces real conversations with HR professionals to understand what actually matters to them.Brendan also explores how HR teams themselves are working under increasing pressure, why buzzword‑driven content rarely resonates, and how influencers, events and social content can work only when brands prioritise credibility over noise.Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/