S2 E12 - Creative Professionals Are Not Sidekicks

Episode 12 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E12 - Creative Professionals Are Not Sidekicks" was published on June 14, 2022 and runs 30 minutes.

June 14, 2022 ·30m · Stacking Growth | The B2B Marketing Podcast

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Summary

Judy Sheriff (General Manager) hosted today's Stacking Growth episode with Myles Madden (Performance Marketing Manager) and Lex Winship (Senior Copywriter). They talked about the importance of sharing data, insights, and feedback with your creative team, the difference between content creation and distribution (as well as how they work together) and why the creative team needs a seat at the table. 

Episode Description

Judy Sheriff (General Manager) hosted today's Stacking Growth episode with Myles Madden (Performance Marketing Manager) and Lex Winship (Senior Copywriter). They talked about the importance of sharing data, insights, and feedback with your creative team, the difference between content creation and distribution (as well as how they work together) and why the creative team needs a seat at the table.

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