S2 E12: Stand Out Podcasts with Kerr Mathieson

Join me in conversation with Kerr Mathieson of Audio Outsource who specialise in creating podcasts for businesses.  Learn why a podcast might be just the right way to help your business Stand Out during this forthcoming recession. Partial Transcript: Dave: It's really interesting, actually, because there's a formula out there, it's called the 7-11-4. It's 7 hours of content. This is what people need to know in the buyer's journey. There need to be 7 hours of content. Eleven different touch points through four separate channels, and that's whether it's offline or online. So 7 hours of bumping into people and meeting them, having a coffee or boardroom or whatever, and then different locations, and then online exactly the same as well. So it's fascinating. As human beings, we want to actually, we want to connect with people and know like and trust, etc. For. And I was speaking to a client of mine this morning, or potential client, but hopefully it can be a client. And various people over the last few weeks, technicians, they're amazing at what they do, but they're rubbish at marketing. And as the whole crash comes along, my personal viewpoint is we need to increase the amount of marketing we do. So as the market, contracts, then we become more visible. And this is just what's going to happen. I've seen it back in 2008 when I was working with the company, helped the company go from six to 15 million coming out of that recession. And it was just about being in the right place at the right time with the right connections, but having identified them. So tell me, why is podcasting, as in podcast marketing, why is it so powerful in today's age, would you seek? Kerr: Yeah, I think part of the biggest reason why podcasting is so popular is because it's still a huge growth medium, and there are so many different, aspects or topics for you to listen to that some of the most popular topics are things like the fictional topics like crime dramas, or true crime podcasts and things. And people go from, picking up and listening to podcasts about, fictional things, or as they would an audiobook, to suddenly discovering that, just like on YouTube, if you want to find out more about something, there will be a podcast about it. Or if you're looking for help on a topic or a subject, there will be a podcast about it. that's part of why it's still growing so much. And I think the other reason that businesses are starting to use it m more and it's becoming popular is because it's a very personal thing and it's very accessible. So we're all making video content. Even me, as an audio producer, is making more video content nowadays. But video is still a difficult medium to indulge in anywhere or any time. You can drive down the road listening to a podcast, but you can't drive down the road watching a video on how to do something. It's the same even with a walk. You can but you shouldn't drive down the road watching. But it's walking is the most popular form of exercise. And you can go for a walk listening to a podcast. It's much more difficult to get the benefit of going for a walk if you're concentrating on your phone walking down the road trying to watch a video. So it's very accessible. and it's completely personal and flexible. So, as a business, you essentially can do whatever you want with the podcast to get whichever message is relevant at the time out to people. so yeah, I think it's still. Reach out to Kerr on [email protected] or find him on Linkedin at https://www.linkedin.com/in/kerr-mathieson/ and the website https://www.audiooutsource.co.uk/ I'd love to hear your thoughts on this and all of our episodes, find me on [email protected]