S2 E13 - Getting Your Go-to-Market Foundations Stack Right

Episode 13 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E13 - Getting Your Go-to-Market Foundations Stack Right" was published on June 16, 2022 and runs 54 minutes.

June 16, 2022 ·54m · Stacking Growth | The B2B Marketing Podcast

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Summary

A successful GTM strategy starts with a strong foundation. A strong foundation starts with an understanding of the customer/market & being able to uniquely position yourself vs. others. This episode consists of a recording from our most recent Stacking Growth LIVE event. This installment was hosted by Cassidy Shield (Chief Growth Officer), Victoria Sakal (The Vault), and Tony Flores (Senior Director, Demand Generation). After listening to this episode, you'll be equipped with a framework that will empower you to assess and improve your current GTM Foundation in terms of customer insights, competitive intelligence, and positioning/messaging. Register for the Stacking Growth LIVE event series here: https://us02web.zoom.us/meeting/register/tZUkde6upzMjGN2BIuhVJXj73cZNk2KuO3yn

Episode Description

A successful GTM strategy starts with a strong foundation. A strong foundation starts with an understanding of the customer/market & being able to uniquely position yourself vs. others. This episode consists of a recording from our most recent Stacking Growth LIVE event. This installment was hosted by Cassidy Shield (Chief Growth Officer), Victoria Sakal (The Vault), and Tony Flores (Senior Director, Demand Generation). After listening to this episode, you'll be equipped with a framework that will empower you to assess and improve your current GTM Foundation in terms of customer insights, competitive intelligence, and positioning/messaging.

Register for the Stacking Growth LIVE event series here: https://us02web.zoom.us/meeting/register/tZUkde6upzMjGN2BIuhVJXj73cZNk2KuO3yn

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