S2 E13: Why Embedded Finance Is Becoming Personal, With Ahon Sarkar, Helix

How do you bring embedded finance products to millions of people who’ve fallen between the financial cracks? Find out how Ahon Sarkar is building infrastructure through empathy.With almost 20% of the US population still underbanked, basic banking is as far as it goes. Even with the crazy advancements made in fintech, too many are still struggling to access the financial services they need.Join Nicole as she gets into conversation with Ahon, who’s on a mission to bring humanity to finance with Helix, helping fintech brands build personal banking experiences.You’ll hear Ahon’s views on why the industry lacks empathy, the economics behind financial inclusion and who’s truly incentivized by it, plus why the fintech industry should be held accountable for reaching underbanked people.And our sponsor MainStreet is making it easy to find thousands of dollars worth of R&D Tax Credits. You only need to plug MainStreet into your payroll and let their team of experts do the heavy lifting, scanning hundreds of federal, state and local tax credits on your behalf. It’s going to save you so much time and your company so much money.Head to MainStreet.com to sign up for their limited time offer.And if you love listening to Humans of Fintech, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/humansoffintechThank you so much!Follow AhonLinkedIn: linkedin.com/in/ahonsarkarYou can keep up-to-date with everything Humans of Fintech at https://workweek.com/brand/wtfintech/And if you’ve enjoyed Humans of Fintech why not try: Chicks of FinTwit, Tech Unlocked, Breaking Banks or Fintech Insider