S2 E14 | Tampa International Airport: The $11 Billion Economic Powerhouse

Veronica Cintron, Vice President of Communications at Tampa International Airport (TPA), sits down with Owen LaFave to discuss the $11 billion economic impact this award-winning airport has on the Tampa Bay region annually. Veronica shares her story of transitioning from a successful journalism career as a battle-tested news anchor to leading an aviation team during the 2020 pandemic when crisis communication began her first day on the job. She explains the social media secrets that allowed her team to give a government entity humor and personality, and shares how organizations can avoid information vacuums by speaking to the diverse needs of key stakeholders. Veronica also reveals upcoming expansions and new nonstop flights at TPA, as well as how the airport is driving the national conversation around an innovative, electric technology that may recreate "the future of mobility." Finally, Veronica gives us the full scoop on how Florida's most famous flamingo got her name.   The Bank of Tampa | Member FDIC