S2 E16 - Measuring Demand Creation

Episode 16 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E16 - Measuring Demand Creation" was published on June 28, 2022 and runs 50 minutes.

June 28, 2022 ·50m · Stacking Growth | The B2B Marketing Podcast

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Summary

Cassidy Shield (CGO), Victoria Sakal (The Vault), Daniel Pinkston (Performance Marketing Manager) and Myles Madden (Performance Marketing Manager) hosted today's Stacking Growth episode to talk about measuring brand and demand creation. They cover leading and lagging indicators, adopting a long-term mindset, how and where to create demand, and which qualitative and quantitative metrics you should be tracking.

Episode Description

Cassidy Shield (CGO), Victoria Sakal (The Vault), Daniel Pinkston (Performance Marketing Manager) and Myles Madden (Performance Marketing Manager) hosted today's Stacking Growth episode to talk about measuring brand and demand creation. They cover leading and lagging indicators, adopting a long-term mindset, how and where to create demand, and which qualitative and quantitative metrics you should be tracking.

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