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EPISODE · May 10, 2022 · 47 MIN

S2 E2 - Demand Capture vs. Demand Creation

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything including: the right way to allocate your budget between the two, the impact of attribution, what leading KPIs to measure to ensure the balance between the two is correct, and which channels and tactics would fall into each bucket.

What this episode covers

Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything including: the right way to allocate your budget between the two, the impact of attribution, what leading KPIs to measure to ensure the balance between the two is correct, and which channels and tactics would fall into each bucket.

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S2 E2 - Demand Capture vs. Demand Creation

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How long is this episode of Stacking Growth | The B2B Marketing Podcast?

This episode is 47 minutes long.

When was this Stacking Growth | The B2B Marketing Podcast episode published?

This episode was published on May 10, 2022.

What is this episode about?

Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything...

Can I download this Stacking Growth | The B2B Marketing Podcast episode?

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