S2 E2 - Demand Capture vs. Demand Creation
Episode 2 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E2 - Demand Capture vs. Demand Creation" was published on May 10, 2022 and runs 47 minutes.
May 10, 2022 ·47m · Stacking Growth | The B2B Marketing Podcast
Summary
Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything including: the right way to allocate your budget between the two, the impact of attribution, what leading KPIs to measure to ensure the balance between the two is correct, and which channels and tactics would fall into each bucket.
Episode Description
Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything including: the right way to allocate your budget between the two, the impact of attribution, what leading KPIs to measure to ensure the balance between the two is correct, and which channels and tactics would fall into each bucket.
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