S2 E2 | Seth Godin's “This Is Marketing”: A Discussion with Nathan Bennett

“If you’re not making a change, you are not doing marketing. You’re just wasting time and money.” • “Marketing is something we do FOR people. The purpose of marketing isn’t to sell your stuff. It’s to help your people get where they want to go.” One of Seth Godin's major works, This Is Marketing is a book about authenticity. It’s a highly inspiring book—it’s truthful and it inspires you to use marketing for good. On this episode of Founded in Transcreation, writer Nathan Bennett joins me to discuss a few topics of interest to transcreators, copywriters and marketers alike: 💡 What is marketing from Seth Godin’s perspective? 💡 The template the author offers readers so they can phrase their offering. 💡 The key concept of “minimal viable audience” 💡 Some key case studies presented by Godin in his book 💡 And more! NOTE: Seth Godin's words are quoted from the book This Is Marketing: You Can't Be Seen Until You Learn To See, Penguin, 2018. You can find the audiobook, ebook and paperback editions on Amazon and more. ABOUT ME Hi there! My name is Delfina Morganti Hernández (Rosario, Argentina) and I am the creator and host of the first podcast on transcreation. I am a seasoned English-Spanish (LAT, Argentina, International) transcreator and cultural consultant, and I'm in love with branding and advertising!😍 You can learn more about me at orangepowerdmh.com YOU'RE WELCOME TO STAY IN TOUCH via LinkedIn, or you can leave a message on anchor.fm/transcreationpodcast so I can share it in the next episode! Thanks for listening! Stay tuned! Delfina🍊 #orangepowerDMH