S2 E2: Shane Linehan, VP Marketing at Raylo - The Raylo Halo

Gordon and Ger are joined by Shane Linehan, VP Marketing with Raylo, to talk about the circular economy and electronic consumer goods. Shane talks about unlocking huge residual value for customers (and revenue for businesses). He also discusses launching an unknown brand with an unknown offering—one that now has 100,000+ paying subscribers. The boys talk customer funnel analysis, customer acquisition costs and life after cookies. And you'll find out the answer to the big question, 'Where is Gordon?'