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S2 E20 - Should Brand and Demand Be One Team? episode artwork

EPISODE · Jul 14, 2022 · 47 MIN

S2 E20 - Should Brand and Demand Be One Team?

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked through whether or not brand and demand should be on the same team. They talked through definitions, org structure, roles and responsibilities, the nuances between brand marketing and demand marketing, and the similarities between the two.

What this episode covers

Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked through whether or not brand and demand should be on the same team. They talked through definitions, org structure, roles and responsibilities, the nuances between brand marketing and demand marketing, and the similarities between the two.

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S2 E20 - Should Brand and Demand Be One Team?

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Frequently Asked Questions

How long is this episode of Stacking Growth | The B2B Marketing Podcast?

This episode is 47 minutes long.

When was this Stacking Growth | The B2B Marketing Podcast episode published?

This episode was published on July 14, 2022.

What is this episode about?

Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked through whether or not brand and demand should be on the same team. They talked through definitions,...

Can I download this Stacking Growth | The B2B Marketing Podcast episode?

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