EPISODE · Sep 1, 2023 · 33 MIN
S2 E21 Commodity Fragrances: Refounding a brand
from The Sniff Perfume Podcast · host Nicola Thomis
Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon.
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S2 E21 Commodity Fragrances: Refounding a brand
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