S2 E21 - Innovation in Outbound Sales is Lacking
Episode 21 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E21 - Innovation in Outbound Sales is Lacking" was published on July 19, 2022 and runs 42 minutes.
July 19, 2022 ·42m · Stacking Growth | The B2B Marketing Podcast
Summary
Carl Ferreira and Cassidy Shield recorded a Friday afternoon conversation about the lack of innovation in outbound sales compared to that of marketing. They talk through why that is, how to bridge the gap, providing value and data as part of your outbound motion, and the four key components to outbound sales. By the end of the episode, you should have a handful of ideas for experimenting with innovation in your outbound motion. Stay tuned for a part 2 with results of Carl's outbound demand creation experiment.
Episode Description
Carl Ferreira and Cassidy Shield recorded a Friday afternoon conversation about the lack of innovation in outbound sales compared to that of marketing. They talk through why that is, how to bridge the gap, providing value and data as part of your outbound motion, and the four key components to outbound sales. By the end of the episode, you should have a handful of ideas for experimenting with innovation in your outbound motion. Stay tuned for a part 2 with results of Carl's outbound demand creation experiment.
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