S2, E23: Angie Amundsen Risked Everything to Build Utah's Most Instagrammable Brunch Spot

A pink, flower-filled brunch cafe in Woods Cross sounds like it came from a mood board, but the real story starts with something way less glamorous: an 18-year-old handing out flyers and landing 27 house cleaning clients. Angie, the founder of Plated Dreams, walks us through the long road from early responsibility and nonstop work to building one of the most distinctive brunch experiences in Utah. If you care about small business, restaurant entrepreneurship, or creating spaces that pull people together, this conversation gets refreshingly real. We dig into the behind-the-scenes decisions most guests never see: why Utah restaurant hours and closed days matter more than you think, how a 1031 exchange creates a do-or-die timeline, and what it takes to look at an old McDonalds and a Wells Fargo and see a community development instead of a mess. Angie also shares the pivot from a children’s play center concept to a retail hub, plus the hard lesson she watched play out with tenants: you cannot open a business and not be there. From there, we get into Plated Dreams itself: designing a London-inspired space that feels like you “left Utah for an hour,” building a from-scratch brunch menu that evolves with customers, and pricing food honestly when you are buying raw ingredients and making everything to order. We also talk about the emotional side of hospitality, handling harsh reviews, and why giving a team the chance to make things right matters. Angie closes with what she’s building next with the Brunch Club and a wild Mother’s Day win: 421 guests on 35 tables in five and a half hours. If you enjoy founder stories, Utah food and drink, or practical lessons on running a restaurant, subscribe, share this with a friend, and leave a review so more people can find the show.50% Off Minky Couture Blankets: softminkyblankets.com/SMALLLAKECITY Visit www.luxeautomotive.com or use this link to request a quote Please be sure to like, review, follow, subscribe and share the podcast with your friends and family! See you next time Support the showSmall Lake City Calendar, add for all the events coming up straight to your iCal, Google Calendar, or Outlook: https://42b1ul.share-na2.hsforms.com/2NEaCwuBsSH-fY1z5Hr7DkgJoin the Small Lake City Discord: https://discord.gg/TYNzMhCxeKSubscribe to the Newsletter! https://www.smalllakepod.com/newsletter-landing-pageInstagram: @smalllakepodYoutube: https://www.youtube.com/@SmallLakeCityPodcastTikTok: @smalllakepod