EPISODE · Aug 4, 2026 · 57 MIN
S2,E25: Bringing Millions to Salt Lake with Visit Salt Lake's Kaitlin Eskelson
from Small Lake City · host Erik Nilsson
Salt Lake City keeps getting compared to other Western cities, but the closer you look, the more the comparison breaks down. The mountains aren’t a weekend trip from here, they’re a backdrop you can touch, and that single detail changes how people visit, how they meet, and how the local economy grows.We’re joined by Kaitlin Eskelsen, CEO of Visit Salt Lake, to talk about what destination marketing really looks like when it’s done at scale. We dig into the behind-the-scenes work of booking conventions at the Salt Palace, building a sports tourism engine through Sport Salt Lake, and creating event moments that make people rethink what a “conference city” can be. Kaitlin also explains why the organization focuses on exogenous spend, how that money moves through local small businesses, and why tourism can feel invisible until you understand the numbers.Then we look forward to the 2034 Winter Olympics and what the lead-up can unlock, from storytelling and athlete visibility to mobility improvements and a tighter, more connected visitor experience. We also get personal about how people actually remember travel, including Caitlin’s book The VX Society and the simple idea that the peak moment and the goodbye are what stick.If you care about Salt Lake City, tourism economics, convention strategy, sports events, or the future of the Wasatch Front, this conversation will give you a sharper lens. Subscribe, share this with a friend who still thinks Salt Lake is “far from the mountains,” and leave a review with your favorite takeaway.50% Off Minky Couture Blankets: softminkyblankets.com/SMALLLAKECITY Visit www.luxeautomotive.com or use this link to request a quote Please be sure to like, review, follow, subscribe and share the podcast with your friends and family! See you next time Support the showSmall Lake City Calendar, add for all the events coming up straight to your iCal, Google Calendar, or Outlook: https://42b1ul.share-na2.hsforms.com/2NEaCwuBsSH-fY1z5Hr7DkgJoin the Small Lake City Discord: https://discord.gg/TYNzMhCxeKSubscribe to the Newsletter! https://www.smalllakepod.com/newsletter-landing-pageInstagram: @smalllakepodYoutube: https://www.youtube.com/@SmallLakeCityPodcastTikTok: @smalllakepod
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Salt Lake City keeps getting compared to other Western cities, but the closer you look, the more the comparison breaks down. The mountains aren’t a weekend trip from here, they’re a backdrop you can touch, and that single detail changes how people visit, how they meet, and how the local economy grows. We’re joined by Kaitlin Eskelsen, CEO of Visit Salt Lake, to talk about what destination marketing really looks like when it’s done at scale. We dig into the behind-the-scenes work of booking c...
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S2,E25: Bringing Millions to Salt Lake with Visit Salt Lake's Kaitlin Eskelson
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